During the big game, social media interactions set a new record in terms of posts, “Likes”, check-ins, and comments. The numbers for the Super Bowl have increased dramatically, since interactions of social engagement have been recorded. In 2011 it was recorded that there were 3.1 million interactions on social media. In 2012 that number jumped to 17.4 million social interactions. This year that number more than doubled to 47.67 million social interactions.
Most of these social interactions occurred on mobile devices, which accounted for 88 percent of all social engagements. As well, members of the social networking community were predicting a Ravens win well before it happened.
Social Networking sites are changing rapidly to stay compatible with the ever-changing ways we as a people stay connected. New technologies make it easier than ever to access sites such as Twitter and Facebook, and these numbers are on track to increase each year as smart phones become more common with the american consumer.
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